Email marketing is an excellent way to engage customers and increase both site traffic and sales. Not all email messages, however, are equally effective.
In 2012, 44 percent of promotional email recipients made at least one purchase based entirely on receiving an email marketing message from a merchant, according to Convince & Convert, a social media and content marketing firm.
While there are many things that ecommerce merchants might do to improve their email marketing’s effectiveness, here are seven ideas to consider.
See on www.practicalecommerce.com