Case Study: Analytic Software Tracks Billions of Mobile Ad Responses — TDWI -The Data Warehousing Institute

by Charlie on September 26, 2012

See on Scoop.itMobile Usability

For big data challenges, look no further than the world of mobile advertising, where the need for nearly instant tracking of responses from millions of consumers to ads popping up on their mobile devices means a big need for near-real-time analytics.

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