Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]

See on Scoop.itMentalist

Forty-nine percent of marketers surveyed in Social Media Examiner’s 2013 Social Media Marketing Industry Report consider Facebook to be their most important social media platform. Are marketers not properly tracking those Facebook efforts into ROI?

Charles Rein‘s insight:

It is the analytics and what they are measuring…..how effective are the tv ads or other media

See on searchenginewatch.com

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