The Senior Database & Modeling Analyst is responsible for leading complex behavioral analysis efforts in support of Marketing, Finance, and other business activities. This individual may also be asked to lead or support a wide variety of general analytical activities, including the following: Demographic Data Management, Customer Lifetime Value, Marketing Planning Process Reporting, Database Stewardship, Segmentation Modeling & Analysis, Customer Profile Reporting, Churn Reporting, Risk/Credit Modeling, Ad-hoc Behavioral Data Analysis, Ad-hoc Financial Data Analysis,Churn Modeling and Cross-sell/Up-sell & Response Modeling.

-Consultative Analysis: Designs and leads the execution of complex ad-hoc data analysis through consultative collaboration with stakeholder organizations, which include, but are not limited to, the following: Marketing, Sales Operations, Customer Service, and Finance. This analysis typically relies upon the extraction, manipulation, and interpretation of customer and other information stored in databases, and consequently requires considerable skill in those areas.

- Consultative Analysis: Designs and leads the execution of complex ad-hoc data analysis through consultative collaboration with stakeholder organizations, which include, but are not limited to, the following: Marketing, Sales Operations, Customer Service, and Finance. This analysis typically relies upon the extraction, manipulation, and interpretation of customer and other information stored in databases, and consequently requires considerable skill in those areas.
- Demographic Data Management: Works with internal and external partners to ensure that third party demographic data is appended properly and that the relationships with those third-party vendors are maintained.
- Segmentation Analysis: Assists in the design, development, and execution of customer segmentation schemas.
- Customer Profile Reporting: Assists in the design, development, and execution of reporting around customer behaviors and characteristics.
- Marketing Planning Process Reporting: Assists in the design, development, and execution of reporting and analysis needed to support the periodic marketing planning process.
- Model Development: Uses “casual user” tools to construct basic to mid-level statistical models that can be used to drive insights as part of the consultative analysis process.
Qualifications, Minimum Experience, and Educational Requirements
- Overall, must have the ability to think broadly and critically about a quantitative analytical problem and apply business, industry, and company acumen to developing and testing hypotheses in the solution of that problem.
- Must have a high degree of comfort with ambiguity, as well as the ability to create structure out of ambiguity for the purpose of designing & executing analysis.
- Must have superior peer leadership skills, as well as excellent verbal and written communication skills, and the aptitude to take on more leadership responsibility over time as required
- A minimum of 5 years of experience in a relevant analytical field, or 3-5 years experience coupled with an advanced degree in a relevant field
- Bachelor’s degree in a relevant field required; Master’s degree in statistics or economics preferred; MBA a plus
- High level of proficiency in database manipulation using SQL
- Advanced & demonstrated MS Excel, PowerPoint, and Word skills
- Experience / exposure to modeling software tools such as SAS, SPSS, or KXEN, and/or business intelligence tools such as Cognos or Business Objectsis a plus
- A high level of general business acumen, including a strong command of basic statistics, finance, and/or economics, as demonstrated through experience and/or education
- Significant knowledge of the wireless industry or other industry with similar analytical structures

Bonus up to 10%

We are looking for an experienced, intelligent and passionate SEM Manager with excellent communication skills. This position contributes directly to the bottom line at our company. The Search Engine Marketing (SEM) Manager is responsible for the creation and management of Search Engine Marketing campaigns that will increase margin and ROI for the our SEM business. The ideal candidate has experience both in driving significant margin growth and in the automation of SEM operations through in-house tools.

Responsibilities
-Manage SEM campaigns from keyword discovery through campaign setup and performance analysis.
-Develop, implement, and analyze SEM campaigns top to bottom across multiple web sites
-Continuously create, categorize and refine keyword lists to drive incremental conversions
-Measure and evaluate the impact of bidding algorithm changes, campaign expansions and other internal and external factors
-Create and test ad copy via self-developed optimization schedule
-Report developing search trends and opportunities to management team
-Maintain an SEM campaign calendar to effectively communicate launches, time-sensitive or seasonal campaigns, etc.
-Summarize and communicate the status of all campaigns with appropriate internal and external contacts
-Work with Business Intelligence, Corporate Applications, Engineering and IT Ops to continue automating as much of the SEM Operations as possible to maximize decision making time
-Initiate and spec new features for InfoSpace SEM Tools and automated bidding algorithms
-Plan, execute, and analyze test results around bid logic improvements, landing page optimization and keyword-level revenue.
-Monitor and assess financial and operational performance trends.
-Investigate and communicate the impact of systemic and seasonal factors on profit. Engage the help of other departments in proving out theories.
-Conduct competitive research on a regular basis, analyze competitive reports and report to team on trending/recommendations
-Independently seek out new opportunities to grow the business that may include A/B testing, new revenue or traffic sources, campaign re-structuring, data feed enhancements, bid optimization, etc.
Qualifications

- 3-5 years of experience managing multiple PPC campaigns and/or large volume accounts with a proven track record of leveraging data analytics to drive significant business impact
- Experience creating and executing successful SEM campaigns through the ongoing optimization of several variables: ad copy, keyword, geo-targeting, day-parting, landing page, response times, quality scores, etc.
- Heavy analytics skills for data-driven decision making, technical skills in Excel and SQL.
- Strong problem solving, time-management, and project-management skills.
- Strong business acumen, critical thinking ability, risk management and attention to detail
- Experience using PPC Management tools – Google, AdWords Editor, Yahoo Search Marketing Desktop, Microsoft adCenter Desktop)
- Experience with Bid Management & Web Analytics tools
- Ability to manage accounts and initiatives proactively with minimal supervision, strong time-management and project-management skills
- Strong written and verbal communication skills
- People management experience and Search Engine Optimization (SEO) knowledge is helpful, but not required.

Database Analyst

Position Responsibilities

As a Database Analyst at Client, you will help design, implement, automate

and maintain large scale enterprise data ETL processes. You will work with

senior management, technical and client teams in order to determine data

requirements and best practices for advanced data manipulation, storage and

analysis strategies. The Database Analyst will support the critical data

upon which Client provides enterprise level software and consulting services.

What does this mean for you?

-Collaboration with exceptional peers. -Committed mentoring and training by

an experienced and driven management team. -A dynamic environment where you

will have an impact and make an immediate difference.

-Flexibility to work on many new and challenging projects.

-Creative freedom to innovate with new technologies and to explore a variety

of directions.

-An immediate opportunity for increased responsibility, leadership, and

professional growth.

Ideal Candidate Qualifications

-Working knowledge of database technologies, specifically Microsoft SQL

Server 2000/05/08 -Experience with the ETL process, DTS and SSIS

-Knowledge of at least one scripting language (Perl, Python, VB Script, .NET

 experience with C# is not required but is a plus

-Strong written and oral communication skills  -Strong troubleshooting and

problem solving skills -Good numeracy

-Superior academic record at a leading national university

A recent college grad with some data analyst experience either in school,

full time or as an intern is required. We have had success recruiting on

campus (UMD, CMU, GMU and Cornell) for this role. All of our current

database analysts have a Masters in Information Systems and extensive

experience working with SQL Server and have a familiarity with ETL processes.